Think Like a Startup: An Interview with the Founder of Zementis
The advent of big data analytics, cloud based solutions and related technologies have opened up a massive business opportunity to develop accurate, real-time analysis and rapid response to that...
View ArticleThink Like A Startup: An Interview With The CEO Of Trufa
The start-up mentality can best be described as one which embraces the art of the possible, aggressive, bold and confident in our ability to dismiss the status quo and create something disruptive and...
View Article10 Golden Nuggets From The NY Times Innovation Report
Media and technology are two areas that impact all of our daily lives. And times they are a changin’. News today is broken first on real-time social media channels like Twitter. Videos and stories go...
View ArticleNext-Gen Business: Skullcandy Ups Its Game with Hybrid Cloud Technology
Cloud technology is associated with innovation, agility, and flexibility. But can technology help enable transformation for a business in a turnaround? Skullcandy, a company that designs and markets...
View ArticleYour Shopping Cart Just Grew: Amazon Fire Promises Beauty And Brains
Kicking off the launch event for the Amazon Fire phone in Seattle last week, Jeff Bezos asked the live audience: “What’s the most important thing Amazon has done in the last 20 years?” His answer: “The...
View Article5 Retailers Cashing In On Selfies
Many of us have a love/hate relationship with selfies but we can’t deny that they are powerful in both reach and engagement. Look at Ellen’s famous “Oscar Selfie”- seen by 37 million people via twitter...
View ArticleMarketing And Technology Converge In The C-Suite: The Chief Digital Officer
Technology has changed the way we work and live. The lines between our personal and professional lives have blurred. And the combined powers of digital, social, mobile, andcloud technologies are...
View Article5 Winning Characteristics Of Modern Marketing Teams
Marketing organizations today are struggling to adapt to and thrive in a world where the customer is king and competition for share of mind- and share of wallet- is fiercer than ever. Research has...
View ArticleAirport Retail: The Golden Hour And 4 Missed Opportunities
Once I’ve put my shoes back on and taken a few deep breaths post-security, I check the time and realize that I have a full hour before I need to board my flight. As a working mother who travels...
View Article3 Brands Harnessing The Power Of User-Generated Content To Boost Customer...
The whole world was buzzing last week thanks to National Coffee Day and the launch of the Meet me at Starbucks global campaign featuring a collection of authentic customer stories. The proliferation of...
View Article5 Essential Customer Service Lessons I Learned From My Uber Driver
Upon exiting the train station in Manhattan yesterday, I found myself waiting in a long taxi line. Fifteen minutes later – it was my turn to get into a taxi. Although my driver was polite and served...
View ArticleFrom Traditionalists To Treasure Hunters: Who Will Be Shopping On Black...
Adobe Digital Index (ADI) forecasts that, in total, Thanksgiving Day, Black Friday, and Cyber Monday are expected to tally $1.6 billion in mobile sales alone. Bankrate.com released a report earlier...
View Article8 Commerce Tips For The Girl Scouts’ Chief Digital Cookie Officer
Thin Mints on demand? It was only a matter of time I suppose… but yet it took 100 years for the Girl Scouts to embrace e-commerce. For the first time since sales began nearly 100 years ago, Girl Scouts...
View ArticleThe Mensch On A Bench: From Basement To Big Box … And Now Shark Tank
What started out as a limited quantity Kickstarter campaign based on the insight of a five-year-old Jewish child is about to become one of the “must-have” gifts for Jewish and interfaith families this...
View ArticleHoliday Poll Busts Myth Of Male Last-Minute Shoppers
He’s not as iconic as Santa Claus, but still, visions of him dance in our heads every holiday season: The harried husband/boyfriend, desperately scrambling through the mall for last-minute gifts. Men’s...
View ArticleHoliday Analytics: Why Santa And His Elves Should Be Checking Twitter...
Nowadays, it can be easier to find your loved ones’ holiday wish lists by checking their social media postings rather than coercing them to jot it down on paper. We thought, why not do just that? Like...
View Article5 Loyalty Lessons From The Biggest Customer Experience Headlines In 2014
What was the biggest customer service debacle of the year? And what retail brand won their customers’ hearts by eliminating one of their most profitable product lines? Businesses looking to strengthen...
View ArticleAdidas Says Data Is The Fuel And Analytics Is The Engine To Engage Customers
When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Every single transaction in store was a personalized interaction and...
View ArticleWhy Do Customers Fall In Love? A Valentine For An Audience of One
Every February, millions of Americans are faced with the daunting decision of selecting just the right Valentine’s Day card for their sweethearts. Standing in front of a massive rack of greeting cards,...
View ArticlePrivacy For Personalization: Is It A Fair Trade-Off?
When it comes to privacy, consumers today are somewhat hypocritical. On one hand, we balk at companies like Facebook for a perceived “loss” of privacy, but on the other hand, we complain when we are on...
View ArticleIs Your Marketing Style Compatible With Your Customers?
I had always thought that every person had their own leadership style — some are micromanagers, for example, while others are passionate about consensus building and coaching. But I recently attended a...
View Article5 Brands Cashing In On The ‘Try Before You Buy’ Effect
I visited Starbucks this morning, as I do often, and prepared to order my usual skinny mocha latte. Today, though, my purchase decision was disrupted by a barista passing out free samples of their new...
View ArticleIs Your Supply Chain Ready For The Next #Dressgate?
Just short of one year ago, a dress broke the Internet. A seemingly unremarkable photo of the dress, along with a question about color perspective, was posted to a Tumblr account and went unexpectedly...
View ArticleLeveraging The Extended Supply Chain To Counter Digital Disruption
IDC anticipates massive digital transformation in a newly emerged digital economy. Gartner predicts this widespread digitalization will revolutionize the supply chain. Forrester forecasts these forces...
View ArticleKarma Automotive Reengineers The Customer Experience To Be Almost As...
The automotive industry is ripe for disruption and Karma Automotive is at the forefront of the movement. It is capitalizing on a combination of innovative technology, sustainability practices, and...
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